But now, sex toys are no longer taboo, they are packaged as fun products that can promote intimacy between couples, and they are truly sex toys.
Joshua, an analyst at Technavio, a market research firm in Bangalore, India, said, "We believe that the fastest growing markets are India and China."
Cultural attitudes towards sex toys in India and China are still relatively conservative. For example, India does not allow the public sale of sex toys, nor can it open sex toy shops.
But the popularity of the Internet, coupled with more and more people accepting the e-commerce consumption model, has made buying sex toys more and more convenient.